Broadway Plaza

Broadway Plaza stands as the East Bay's premier outdoor shopping destination, offering an upscale retail experience in the heart of Walnut Creek since its opening in 1951. This sophisticated lifestyle center has evolved into a cornerstone of the community, featuring a carefully curated mix of high-end department stores, specialty boutiques, and acclaimed restaurants spread across an elegant open-air environment. The center provides a comprehensive shopping and entertainment experience with amenities including Life Time fitness center, regular community events, and a diverse food and drink scene with happy hour offerings. With its prime location at 1275 Broadway Plaza and convenient hours from 10 AM to 8 PM daily, the center serves as a gathering place for discerning shoppers seeking both national luxury brands and unique specialty retailers. The property's commitment to creating a vibrant community hub is evident through its thoughtful design, extensive tenant mix, and focus on providing not just shopping, but a complete lifestyle destination for East Bay residents and visitors.

Broadway Plaza attracts an affluent, educated demographic primarily from Contra Costa County's wealthier communities, with median household incomes exceeding $120,000. The visitor base skews toward professionals aged 35-65, families with higher disposable incomes, and empty nesters who appreciate upscale shopping experiences. The trade area draws from Walnut Creek, Lafayette, Danville, and surrounding East Bay communities, with shoppers seeking premium brands and dining in an outdoor setting. Typical visitors exhibit preferences for quality over value, with strong spending patterns in fashion, home goods, and experiential dining.