# THE FARM (The Shoppes at DePiero Farm)

THE FARM reimagines a century-old farm into Northern New Jersey's premier lifestyle center, anchored by Bergen County's first Wegmans and featuring upscale national retailers like Lululemon, Ulta Beauty, and multiple fitness concepts. This open-air destination combines premium grocery shopping with wellness services and dining in a modern, walkable environment.


![THE FARM (The Shoppes at DePiero Farm)](https://rentail.space/images/malls/nj-the-farm-the-shoppes-at-depiero-farm-1.jpg)


- **Address:** 12-100 Farm View, Montvale, NJ
- **Phone:** ++1 551-249-8800
- **Website:** http://www.explorethefarm.com/?utm_source=rentail.space
- **Rating:** 4.6/5 (873 reviews)
- **Hours:** —
- **Square Footage:** —
- **Number of Stores:** —

## Description

THE FARM (The Shoppes at DePiero Farm) represents a thoughtful transformation of the historic century-old DePiero Farm into Northern New Jersey's premier lifestyle destination in Montvale. This innovative development brings Bergen County's first Wegmans supermarket alongside a carefully curated mix of national retailers and wellness-focused tenants that create a comprehensive lifestyle experience. The center features leading brands including Starbucks, Chipotle, Ulta Beauty, Lululemon, and CityMD, complemented by fitness destinations like Orangetheory Fitness and CycleBar. The open-air design honors the property's agricultural heritage while providing modern conveniences and a walkable shopping environment. Developed by The Hekemian Group, THE FARM has quickly become a community gathering place that seamlessly blends shopping, dining, health, and wellness services in one convenient location.
## Demographics

THE FARM attracts affluent suburban families and professionals from Bergen County and surrounding Northern New Jersey communities, with household incomes typically exceeding $100,000. The trade area draws health-conscious, educated consumers aged 30-55 who value premium grocery options, fitness amenities, and upscale retail experiences. Primary visitors include dual-income households seeking convenient one-stop shopping for groceries, wellness services, and lifestyle brands in an open-air setting that emphasizes quality over discount pricing.


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